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Winglark

Business event

A guest list you can read by company, not just by name.

A client briefing, an industry breakfast, a partner evening: a business event is judged by who was in the room. Winglark invites each guest by name, asks where they work and what they do, and turns the replies into a list your sales and account teams can use the next morning.

A conference registration desk with rows of blank badges and a blue-lit stage behind

Made with AI

Ready inside

What Winglark sets up for this event.

Choose this event type when you create the event and these are in place before you write a word. You can change every one of them.

What your guests are asked

Added to the reply page when you create the event. Edit them, remove them or add your own.

  1. Always askedWill you be there?
  2. Suggested for this eventCompanyAnswered in their own words
  3. Suggested for this eventJob titleAnswered in their own words

Plus-ones

Guests are invited by name. Plus-ones start switched off, and you can switch them on when you want them.

What the set-up puts first

The steps that matter for this kind of event lead the form; the others stay one click away.

  • Place and arrivalVenue, address and directions, shown on the invitation and the guest page.
  • ProgrammeA running order your guests can read before they arrive.
  • GatePass at the doorA QR code per guest and any phone as the scanner, even offline. Included in the plans with door check-in, or added to a single event.
  • Run for a clientThe event is kept with the client it is for, with their other events.
Invitation ideas2 ideas made with AI for this event, to dream from.See the ideas

Invitation ideas

Invitation ideas for this event

The invitations shown here are ideas made with AI, something to dream from rather than templates to fill in. On the Professional and Agency plans, Winglark’s AI assistant creates artwork and drafts the words for your own business event, and the names, the date and the venue stay exactly as you entered them.

Made with AI

An invitation like this can be yours.

Describe the mood to Winglark’s AI assistant. It creates the artwork and drafts the words for your event, and your names, date and venue sit on top exactly as you entered them.

The AI assistant is included in the Professional and Agency plans.

Business event

What you can set up

  1. Company and job title with every reply

    Suggested reply questions ask for the guest’s company and job title. Keep them, make them required, change them or add your own; every answer comes out in the replies export, one column per question.

  2. Guests by type

    Mark guests as VIP, speaker, press, sponsor, staff or standard. Filter the list and the invitations by type, so the sponsors’ invitation and the press note go to the right people.

  3. A clean list from your CRM export

    Import the list as CSV or Excel. Errors and likely duplicates are shown for review before anyone is invited, and the list can be saved for the next event.

  4. The programme on the guest page

    Welcome, keynote, panel, drinks: each item with its time, its room and who is speaking, shown in order on the guest page.

  5. Invitations in your brand

    Start from a template or a blank design, add your logo, colours and typeface, and preview the invitation exactly as guests will see it. Plus-ones are off by default and can be switched on.

  6. Who came, for the follow-up

    With door check-in, a paid option on the plans that include it or added to one event, reception scans QR codes on ordinary phones. The attendance export shows who arrived and when, next to their company.

What your guests see

Your guests’ experience

Guests never need an account. They open an invitation, answer in a minute, and walk in with a code on their phone.

Inside Winglark

What you work with once you are in.

These are the product’s own screens, drawn with invented guests. Nothing here is a mock-up of something that does not exist.

ListGuard

A clean guest list

Import a spreadsheet; duplicates, invalid addresses and missing details are found before anything is sent.

The list as it arrivedWhat the import found
An imported guest list, with what the import found
Marta Ruizmarta.ruiz@atlas.example
deniz aydındeniz@aydin.examplea name in one field
Jonas Weberj.weber@nord.example
Marta RuizMARTA.RUIZ@atlas.examplethe same person twice
Priya Ramanpriya@meridian.example
Tom Kellehertom@kelleher.exmplean address that cannot be delivered to
Sofia Lindqvistsofia@lindqvist.example
Aziz Karimaziz@karim.examplesomeone who asked not to be written to
Elif Demirelif.demir@atlas.example
Rachel Oseir.osei@harbour.example

7 will be invited3 wait for a person

Business event

How people use it

A client breakfast briefing

Sixty invited decision-makers and a speaker from the firm. The replies export lists each attendee’s company and role, so the account team knows who to call afterwards.

A partner evening

Partners, sponsors and a few journalists on one list, each marked by type. Filtering by type shows at a glance which sponsors and which journalists have replied, and the invitations can be sent group by group.

An agency running events for several clients

Each event is kept with the client it is for, and each client’s guests and replies stay apart from the others.

Business event

Planning a business event: the four jobs

How to write a business event invitation

State who is hosting, what the event is for and why this guest is asked, then the date, the venue and the arrival notes. Send it in your brand and in each guest’s language, and keep plus-ones off unless colleagues are welcome, because each guest is invited by name.

Read the guide: How to write a business event invitation

Collecting registrations for a business event

Ask for company and job title with each reply, and make them required if your account teams depend on them. Every answer comes out in the replies export, one column per question, and the guests who have not answered can be sent the same link again without touching anyone else’s reply.

Read the guide: Collecting registrations for a business event

Building a business event guest list

Start from your CRM export, import it as CSV or Excel, and review errors and likely duplicates before anyone is invited. Mark VIPs, speakers, press and sponsors by type so each group receives its own round of invitations, and save the list for the next event.

Read the guide: Building a business event guest list

Business event check-in and attendance

Reception scans each guest’s QR code on an ordinary phone and welcomes them by name. The attendance export then shows who arrived and when, next to their company, so the sales and account teams know whom to call the next morning. Door check-in is a paid option.

Read the guide: Business event check-in and attendance

Questions

Can we require company and job title?

Yes. They arrive as suggested questions; you decide whether each one is required, and you can add questions of your own.

Can guests bring a colleague?

Plus-ones are off by default for business events, because each guest is invited by name. You can switch them on for the event if you want colleagues to come along.

What about people who do not answer?

Filter the list to those who have not replied and send the invitation again. It uses the same link, and answers already given are not touched.

Can we charge for places?

Paid places are activated with our team for eligible Agency members, on request. Invitations, replies and check-in work without them.

Your first event is free.

Fifty guests, real invitations, real replies. Request access and we will open your workspace.