Writing a product launch invitation
Put the product at the centre, in your brand, with the date, the venue and the time of the reveal. Invite press, partners and customers in separate rounds by guest type; a customer evening after the press launch can be its own event, with plus-ones switched on.
Read the guide: Writing a product launch invitation
Press RSVPs for a product launch
Ask whether each guest is attending as press and which publication they write for. The answers sit with each reply and in the export for the press desk, and every invitation email is followed from queued to delivered and opened, so you know whether it arrived.
Read the guide: Press RSVPs for a product launch
Building a launch press and guest list
Mark press, partners, VIPs, sponsors and staff by type. Addresses that bounce are suppressed automatically, so the press list stays clean for the next launch, and journalists added after the first send receive the invitation without anyone else getting it twice.
Read the guide: Building a launch press and guest list
Launch event check-in
With door check-in, every arrival is timed, so you know who was in the room when the product was unveiled. The report sets turnout against the replies, and the attendance export goes straight into the follow-up on Monday morning.
Read the guide: Launch event check-in