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Winglark

Private view

The evening before the public, for the people the show owes most.

A private view is a small promise: you were asked first. The list is careful — collectors, lenders, critics, the artist’s own people — and the evening is short. Winglark sends an invitation worthy of the work, keeps every reply in one place, and tells you who came.

Two large abstract paintings on white gallery walls, visitors seen from behind

Made with AI

Ready inside

What Winglark sets up for this event.

Choose this event type when you create the event and these are in place before you write a word. You can change every one of them.

What your guests are asked

Added to the reply page when you create the event. Edit them, remove them or add your own.

  1. Always askedWill you be there?
  2. Suggested for this eventAre you attending as press?Answered in their own words

Plus-ones

Every guest may bring one person to begin with. You change the allowance per invitation, or switch it off.

What the set-up puts first

The steps that matter for this kind of event lead the form; the others stay one click away.

  • Place and arrivalVenue, address and directions, shown on the invitation and the guest page.
  • ProgrammeA running order your guests can read before they arrive.
  • GatePass at the doorA QR code per guest and any phone as the scanner, even offline. Included in the plans with door check-in, or added to a single event.
  • Run for a clientThe event is kept with the client it is for, with their other events.
Invitation ideas2 ideas made with AI for this event, to dream from.See the ideas

Invitation ideas

Invitation ideas for this event

The invitations shown here are ideas made with AI, something to dream from rather than templates to fill in. For your own private view, on the Professional and Agency plans Winglark’s AI assistant creates the artwork and drafts the words — and the names, the date and the venue stay exactly as you entered them.

Made with AI

An invitation like this can be yours.

Describe the mood to Winglark’s AI assistant. It creates the artwork and drafts the words for your event, and your names, date and venue sit on top exactly as you entered them.

The AI assistant is included in the Professional and Agency plans.

Private view

What you can set up

  1. An invitation led by one image

    Put a single work at the centre, shown whole or set quietly behind the words, with your gallery’s colours and typeface. Preview it exactly as a collector will open it.

  2. Press, marked from the start

    The reply page suggests one question — are you attending as press? — and the answer sits with each reply and in the export. Mark press on the guest list too, and filter for them before the night.

  3. A short running order

    Doors, the artist’s welcome, the last half hour: each item with its time, its room and who is speaking, shown in order on the guest page.

  4. Only the names you chose

    Every guest has a link of their own, unguessable and with no personal data in it. The list is yours, imported from CSV or Excel and checked for errors and likely duplicates before anyone is invited.

  5. Following up, quietly

    Filter to the guests who have not replied and send them the invitation again. It is the same link, and any answer already given stays untouched.

  6. Who came, and when

    With door check-in on your plan or added to the event, each pass admits once, scanning works without signal, and the report sets arrivals against the replies.

What your guests see

Your guests’ experience

Guests never need an account. They open an invitation, answer in a minute, and walk in with a code on their phone.

Inside Winglark

What you work with once you are in.

These are the product’s own screens, drawn with invented guests. Nothing here is a mock-up of something that does not exist.

ListGuard

A clean guest list

Import a spreadsheet; duplicates, invalid addresses and missing details are found before anything is sent.

The list as it arrivedWhat the import found
An imported guest list, with what the import found
Marta Ruizmarta.ruiz@atlas.example
deniz aydındeniz@aydin.examplea name in one field
Jonas Weberj.weber@nord.example
Marta RuizMARTA.RUIZ@atlas.examplethe same person twice
Priya Ramanpriya@meridian.example
Tom Kellehertom@kelleher.exmplean address that cannot be delivered to
Sofia Lindqvistsofia@lindqvist.example
Aziz Karimaziz@karim.examplesomeone who asked not to be written to
Elif Demirelif.demir@atlas.example
Rachel Oseir.osei@harbour.example

7 will be invited3 wait for a person

On the evening and after

The evening does not end at the door.

Each guest gets their own page for the evening on Companion, and the morning after AfterFlow thanks those who came and writes to those who could not — from the same guest list.

Private view

How people use it

A private view before the public opening

Collectors and lenders invited to the private view, the wider list kept for the opening; saved lists carry into the next event without importing them again.

Critics and the artist’s friends

Press marked as press, the artist’s guests marked as family or VIP, and one clear head count — plus-ones included — for the bar and the door.

An agency running views for several galleries

For an agency, each gallery’s private views are kept with that client, and each client’s guest data stays apart from the others.

Private view

Planning a private view: the four jobs

Private view invitation wording

A private view tells guests they were asked first, so keep it spare: the artist, one work, the date, the time and the address. Your words stay exactly as you wrote them, while the email and the reply page appear in each guest’s own language.

Read the guide: Private view invitation wording

Private view RSVPs and press

Ask whether each guest is coming, whether they bring someone and whether they are attending as press. Plus-ones start on, one per guest; switch them off if the invitation is strictly for one person. Then follow up quietly with the guests who have not replied.

Read the guide: Private view RSVPs and press

The private view guest list

Collectors, lenders, critics and the artist’s own people: the list is careful, and it is yours. Mark press as press and the artist’s guests as family or VIP, and keep the wider list for the public opening as a saved list, ready without importing it again.

Read the guide: The private view guest list

Arrivals at a private view

Greet guests by name from a printed list, or use door check-in, where each pass admits once and scanning works without signal. The report then sets arrivals against the replies, so you know who came before the public opening.

Read the guide: Arrivals at a private view

Questions

How is a private view different from an exhibition?

A private view suggests one reply question, whether a guest is attending as press. An exhibition also offers visit-time slots and asks which works a guest would like to see.

Are plus-ones on?

Yes, by default for private views, one per guest. Switch them off if the invitation is strictly for one person.

What if a guest forwards the invitation?

Each link belongs to one guest and carries that guest’s one reply. With door check-in, each pass admits once, so a forwarded pass does not bring in two people.

Will guests read it in their own language?

Yes. The invitation email and the reply page appear in English, Turkish, German, French or Spanish to suit the guest; the words you wrote stay exactly as written.

Is door check-in included?

It is a paid option: included in the plans that have it, or added to a single event. Without it, your list still does the job at the door.

Your first event is free.

Fifty guests, real invitations, real replies. Request access and we will open your workspace.